I’ve recently added some more information to all of the product listings. In the spirit of transparency, I’ve added the actual percentage of naturally derived and biodegradable hair care ingredients used.
It is important to know what you’re getting in your cosmetics. A lot of the ingredients we put on our skin (including hair care) are absorbed into our bloodstream. The forehead and scalp have a comparatively high rate of absorption, and that’s exactly where you’re using your hair care.
Our bodies are better equipped for processing natural ingredients than man-made. Unfortunately in our modern lives, our bodies go though countless stresses already. By eating ‘bad’ processed foods, breathing in pollution and so on. So using things on your skin that are easy to process helps you to look after yourself.
The other thing to consider with wash-off products (shampoo and conditioner) is that they end up going down the plughole. Biodegradable substances break down over time by natural processes and reduce the pollution in our water systems. Which is good for us all.
The percentage of biodegradable ingredients in each product is generally high, but there are a small amount of synthetic ones. Any product that has water in it must have a preservative added to prevent mould and bacteria developing. The hair perfumes and oils contain no water so are preservative-free. The shampoos and conditioners, however, have a paraben-free preservative in at just 1%. The other synthetic ingredients used in all the products are for heat protection, anti-frizz and detangling. They’re ingredients that are necessary for effective hair care but not found in nature and are made in a lab.
No artificial colours are added to the products. They are all fragranced with essential oils. Not only because they smell so, so lovely but because essential oils are distilled straight from plants.
I hope this post shows you some more about what goes into each bottle and why.